The much-awaited film of the year, Kamal Haasan‘s Dasavatharam is finally releasing world-wide today. The film has been in the making for over two and a half years. Produced by Oscar Ravichandran and directed by KS Ravi Kumar, the film is one of the most expensive films to be made in the country. The budget for the film crossed 70 crore. Kamal Haasan is playing 10 different roles in the film. Asin is the heroine and she is playing a dual role. Mallika Sherawat and Jayaprada are playing special roles in the movie.
The film is rich on graphics and high voltage drama. Himesh Reshamiya has scored the music and our own Devi Sree Prasad has done the re-recording work. The film is being released in Telugu, Tamil and Hindi. Dasavatharam is also releasing with sub-titles in Malay and Chinese. In Telugu, the film is releasing with 250 prints. Get glued to this space to read review in a few hours.
The ads are all over the place. Producer Oscar Ravichandran is spending a lot of money on publicity. The multi-level publicity blitz unleashed by Ravichandran is getting tremendous response. The craze for the film has been built up to a new high. The TV channels are going all out to generate maximum publicity for the film.
Even for Rajnikanth‘s Sivaji, a similar publicity blitz was unlashed. The interest of the audience and their expectations have now reached a feverish pitch and long queues are observed everywhere for tickets. The black ticket vendors are happy as tickets fetching upwards of Rs. 1,000 for the first three days in Chennai especially.
