Producer Allu Arvind has found a novel way to promote his latest film, Jalsa. Well at least it is a novel concept for the Telugu film industry. Life size cutouts or rather standees of Pawan Kalyan have been released and hoisted at various theaters where this Geeta Arts film will be screening. Directed by Trivikram Srinivas the movie co stars Ileana, Parvathi Melton and Kamalinee Mukherjee as the leading ladies. Jalsa’s music, by Devi Sri Prasad, is already a rage and Pawan Kalyan’s fans are eagerly awaiting the film’s release at the end of this month.